Enquiries, orders, invoices, support requests, and internal noise all landing in the same place, sorted by nothing except when they arrived. We build the layer that reads what comes in, files it, routes it to the right person, drafts the replies that are obvious, and logs it where it belongs.
Most builds live in 2 weeks · Nothing sends without your rules
Everything looks urgent.
6 items actually need you.
Trusted by teams in the US, UK, and India
Siddhraj
Unoloft
Kofeko
3nStar
Veda
Cerata
Shubham
Consultup IndiaSiddhrajUnoloftKofeko3nStarVedaCerataShubhamConsultup IndiaNew business emails identified the moment they arrive, enriched, logged to the CRM as a lead, and routed to whoever owns that service line, with a first acknowledgement sent inside a minute instead of whenever someone next opens the inbox.
Client mail sorted by account and urgency, with the ones that reference a deadline, a complaint, or a scope change pushed to the top and flagged in Slack.
Sent work that hasn't been replied to gets followed up automatically on your schedule, in your voice, until someone responds, so nobody has to keep a mental list of who owes you an answer.
“Where are we on X?” arrives, the system pulls the current state from your project tool and drafts the answer for a two-second review.
60 new messages overnight. Fifteen minutes spent reading everything once just to work out what's actually urgent, and the sales enquiry from 11pm is on the third screen down.
Six things in the lane marked for you. Everything else is filed, logged, or already acknowledged. The 11pm enquiry got a reply at 11:01pm and is sitting in the CRM.
An invoice, three newsletters, a supplier update, and a client complaint arrive in the same ten minutes and all look identical in the list.
The invoice is extracted and posted. The newsletters are archived. The supplier update is filed. The complaint is in Slack with the account history attached, because that one couldn't wait until you next checked.
Four threads still unanswered because they needed information from another system and nobody had time to go and get it.
Drafted with that information already pulled in, waiting for a read and a send.
Nothing here is exotic. It's the sorting your team already does in their head, thirty times a day, the only reason it hasn't been automated is that nobody's had a spare week to write the rules down properly.
The fear is reasonable: an automation replying to a client in your name, confidently and wrongly. So the send permission is a setting per message type, and every build starts with all of them off.
Suits mail where being wrong is nearly impossible and being slow is costly: acknowledgements, order status pulled from your own store data, out-of-office handling, internal routing confirmations.
Suits everything with judgement in it. The reply is written, with the relevant context already pulled from your CRM or project tool, sitting in the thread waiting for a read. Five seconds instead of five minutes, and a human still pressed send.
A valid setting, and some clients keep it on their most sensitive accounts permanently. Sorting, routing, and logging still happen, the replies just stay human.
Every automated message is logged, and you can see exactly what went out, when, and why the system classified it that way. An automation you can't audit isn't a time saving, it's a liability.
With your permission and under NDA, we look at what actually arrives: the categories, the volumes, and the replies your team writes over and over. You get that breakdown whether or not you hire us, and it usually surprises people.
A written map of every category, where it goes, who owns it, and which ones may reply on their own. Your existing replies become the tone reference, so drafts sound like your team rather than like a chatbot.
We build it, then run it silently alongside your real inbox without sending anything. You compare what it would have done against what your team actually did. Nothing goes live until that comparison looks right to you.
Switched on category by category, starting with the safest. Misroutes get corrected and the rules tighten over the first few weeks. The monthly plan covers that tuning, plus new categories as your mail changes.
No new platform, no migration, no asking your team to check somewhere else.
Using something else? If it has an API, we can almost certainly connect it. If it doesn't, we'll tell you before you commit rather than after.
The fastest way to lose confidence in a system is one embarrassing auto-reply in week one. Shadow-running first and switching on category by category costs a few extra days and prevents exactly that.
Mail changes. A new supplier, a new product, a new type of complaint, and suddenly a category that worked perfectly is misrouting a quarter of the time, silently, because misrouted mail doesn't complain. Tuning isn't an upsell here, it's what keeps the thing accurate.
Some emails deserve a person, and drafting a polished reply to a genuinely upset customer in four seconds is worse than taking an hour. We'll tell you which categories those are, and we'd rather leave them alone than automate them badly.
To be clear about what this page is and isn't.
Mail that arrives. Sorting, routing, drafting, logging, chasing. The inbox your team works in every day.
Campaigns, newsletters, and drip sequences to a list. That's a different discipline with different tools, and it isn't what we do. If that's what you're after, a marketing agency or your ESP will serve you better than we will.
Honest answer: for a lot of teams, the inbox is a symptom. The mail piles up because the process behind it is manual. We'll say so on the call if that's what we see, automating the queue for a process that shouldn't exist just makes it tidier.
Workflow automation moves data between tools once the steps are known. Document processing turns attachments into clean, checked data. AI agents make judgement calls where the next step isn't fixed in advance. Email and inbox automation, on this page, handles mail that arrives: sorting, routing, drafting, logging. If your customers reach you on WhatsApp instead of email, the same sorting and drafting logic applies there too. And if what's actually broken is the record those messages should be updating, that's CRM automation.
Only for the categories you explicitly switch on, and every build starts with all of them off. Most clients auto-send acknowledgements and status replies, and keep everything with judgement in it as a draft.
During the two-day assessment, with your permission and under NDA, we look at categories and volumes to design the rules. We don't need to keep a copy, and the running system processes mail inside your own accounts rather than exporting it somewhere.
They're built from your existing replies, not from a generic template. Tone is part of what gets tuned in the first few weeks, and it's part of what the monthly plan covers afterwards.
Misroutes surface in the review lane and get corrected. Each correction tightens the rules. Expect the first two weeks to need more corrections than the two months after that, which is exactly why we shadow-run before switching anything on.
A single inbox is typically about two weeks from kickoff to live. Multi-inbox setups with routing and escalation run three to four.
No. If you run Zendesk, Front, or Help Scout, this works inside it, classifying, routing, and drafting rather than replacing the tool your team already knows.
For simple, keyword-based sorting, yes, and if that's all you need we'll tell you on the call. People come to us when the sorting needs to understand what the message actually means, pull context from another system, draft a reply, or log to a CRM, which is where rules-based filters stop.
No. We use API tiers with training disabled, or self-hosted models where the data needs to stay inside your environment.
You do. It runs in your accounts, on your platforms, with documentation handed over. If you stop working with us, it keeps running and your team can maintain it.
We're in Ahmedabad, India, and stay available for video calls in your US and UK working hours, not ours. A written update every Friday plus a short Loom walkthrough.
See what the monthly plan actually covers, the tuning work that keeps routing accuracy from drifting as your mail changes.
Book a 30-minute call. We'll look at a month of your real mail, show you what share of it is automatable, and give you a fixed price. If the honest answer is that your inbox is fine and the process behind it isn't, we'll tell you that instead.
